Demo
Sample report structure
This is a fictional company (“Harborline Studio”) filled in on the same General SMB template used in the app. It shows how answers flow into an At a glance lead and a full Markdown brief—similar to what you'll preview and export after sign-in.
Markdown preview (export uses the same body)
# Website & digital presence brief — sample _Template general_smb_v1 v1 · General SMB_ --- # At a glance **Organization:** Harborline Studio (sample) **Positioning:** A stakeholder-ready brief before you write a line of code. **Primary contact:** hello@harborline.example **Differentiators (summary):** - Human-in-the-loop review, not just forms - BRD-shaped output for agencies - Canada-first defaults where helpful **Accessibility intent:** WCAG 2.1 AA **SEO focus:** Primary geography: Ontario and broader Canada English queries. Topics: website brief software, SMB discovery, agency handoff, accessibility readiness. _This lead section is auto-generated from Essential and selected Core fields. Confirm details in the full brief below._ --- # Full brief # branding ### Identity Harborline Studio ### Tagline or caption Clarity for teams shipping their first serious site. ### Brand voice (how you sound) > Warm, direct, confident. Avoid jargon like “synergy.” Prefer short sentences and concrete examples. --- # hero ### Headline A stakeholder-ready brief before you write a line of code. ### Supporting line / subheadline Preflight helps small teams capture brand, standards, personas, and marketing intent in one place—then review it with a human before handoff. ### Picture guidance Wide hero, 16:9 safe crop. Subject: diverse team at a whiteboard + laptop. Natural light, teal/navy accents matching brand. Text overlay zone left third. --- # contact ### Primary public email hello@harborline.example ### Phone (optional) +1 (555) 010-0199 ### Primary URLs today (site, social, maps) https://harborline.example LinkedIn company page (draft) Google Business profile --- # about ### Story Founded in 2024 after the team repeatedly saw SMBs lose weeks to rediscovery in web projects. Harborline builds tools that front-load alignment. ### What makes you different - Human-in-the-loop review, not just forms - BRD-shaped output for agencies - Canada-first defaults where helpful ### Primary CTA for About area Book a 15-minute fit call --- # visual ### Palette #0d47a1 ### Secondary color #00838f ### Typography Headings: DM Sans. Body: system UI stack. Code snippets: JetBrains Mono where needed. ### Accessibility / contrast notes > Target WCAG 2.1 AA for normal text; review lime-on-white and thin weights with design. --- # standards ### Accessibility target (intent) WCAG 2.1 AA ### Mobile-first is a priority Yes ### Performance expectations LCP under 2.5s on mid-tier mobile; lazy-load below-fold imagery; minimal third-party scripts. ### We sell products/services online or take orders digitally Yes ### We run events, workshops, or dated offerings Yes --- # trust ### Privacy policy status Need one ### Cookies / consent tooling notes Plan: cookie banner with granular opt-in for analytics; document in privacy policy draft. ### Commerce terms, refunds, warranties (if applicable) Standard net-30 for invoices; refunds for unused prepaid blocks within 14 days—confirm with counsel. --- # personas ### Buyer personas | role | goals | constraints | | --- | --- | --- | | Owner / GM | Ship a credible site without becoming the project manager. | Limited time; needs plain language and clear milestones. | | Marketing lead | Single source of truth for messaging, SEO, and launch checklist. | Must align with sales and support; needs exportable artifact. | ### Site personas | task | needs | | --- | --- | | Compare plans and start trial | Clear pricing, trust signals, minimal form friction; FAQ for security. | | Download sample brief | Obvious CTA, fast load, accessible link text. | --- # marketing ### SEO summary Primary geography: Ontario and broader Canada English queries. Topics: website brief software, SMB discovery, agency handoff, accessibility readiness. ### Keyword table | phrase | intent | | --- | --- | | website requirements template | Commercial | | small business website brief | Informational | | WCAG checklist for new site | Informational | ### Analytics & consent approach GA4 with consent mode v2; no pixels until acceptance; quarterly review of events. --- # social ### Channels | channel | url | purpose | | --- | --- | --- | | LinkedIn | https://linkedin.com/company/example | Thought leadership and pilot customer stories. | --- # recommendations ### For the owner 1. Confirm legal review of privacy and cookies. 2. Approve hero copy and CTA. 3. Assign internal owner for launch comms. ### For the web team 1. Map IA from brief sections to CMS templates. 2. Schedule accessibility audit against stated WCAG target. 3. Wire analytics per consent approach. --- # glossary ### Terms and definitions | term | definition | | --- | --- | | BRD | Business requirements document — structured stakeholder brief. | | LCP | Largest Contentful Paint — Core Web Vital for perceived load speed. | --- # shop ### Products / programs / services | name | category | price_band | notes | | --- | --- | --- | --- | | Growth | Subscription | Contact for regional pricing | Checklist, review rounds, Markdown export. | | Office hours | Add-on | $200 / session | Optional live walkthrough of the brief with a consultant. | --- # events ### Events / tiers | event_type | tiers | geo | | --- | --- | --- | | Live webinar | Free live; recording gated with email capture | Americas-friendly time (ET morning) | --- # supplemental ### Extra hubs or program areas Future: customer stories hub under /customers with filter by industry (services vs product).